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DIRECT MAIL mARKETING & pRINTING
If you sell products on a website, over the phone, or through a mail catalog, high demand can make it very difficult to fill all your orders accurately and on time. Boxes can pile up in your office, order slips can get lost or switched, and urgent shipments can get confused for routine ones. A successful order fulfillment process requires good software, attentive management, and experience that your company may not yet have. Instead of struggling to do the job yourself, you can take advantage of the expertise and resources of a professional order fulfillment company, keeping you and your customers happy.
When you hire a company like Caldwell to fulfill your orders, you’ll quickly realize how simple things can be. All you have to do is give the fulfillment company a customer’s order and they’ll handle the rest. They’ll hold and track the inventory, pick the product according to the packing list, package the product, label the box, and send the shipment on its way. It’s really that easy. The advantages to using a professional direct order fulfillment service like this include:
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Direct mail is one of the most effective ways for companies and organizations to generate leads and maintain quality relationships with existing clients. If you want your business or non profit to benefit from direct mail, mail marketing companies can help you with the process from design to delivery. When you pick a company with experience and a proven track record, you can see an amazing return on your investment.
Save Time and Improve Productivity If you've tried to print and mail your own materials from your own office before, you realize how time consuming and labor intensive the process can be. Trips to the print shop, creating labels, applying postage, sorting addresses, and managing boxes of materials are all headache inducing activities. Mail marketing companies can handle all this work for you, and since their operations are specifically designed for the process, they can do so more quickly and at a cheaper cost than you every could. Create More Effective Mailers There's no doubt your organization has a lot of brain power when it comes to marketing, but the experts at mail marketing companies like Caldwell have years of experience seeing what does and doesn't work. With your company's knowledge and the experience of a direct mailing company, you can design and deliver messages that connect with your audience and encourage them to follow your call to action. Increase Your Return on Investment With technology now dominating spending in many marketing departments, many organizations are surprised at the return they get on their direct mail marketing campaigns. Professionals at the best mail marketing companies know how to help organizations like yours with cost-effective direct mailers that produce results that you may not see with email, pay-per-click, and other popular digital strategies. Whether your goal is to get more votes or reconnect with past donors, mail marketing companies can help you accomplish your objectives by providing end-to-end service. Give us a call at Caldwell today to start work on your next direct mail campaign. Whether you're hosting a big upcoming event or trying to get the word out about your new company, a perfectly designed direct mailer can grab the attention of your target audience and get them to act. By studying your audience, investing in quality, and testing your mailer, you'll get a great return on your direct mailing investment.
Study Your Target Audience While creating a one-size-fits-all design for all your mailers may seem easy, it's not likely to produce the results you want. Personalized messages are much more likely to get a response than generic ones, so you need to study your targets and create designs that resonate with their beliefs and lifestyle. Using real names will let your recipients know that your mailer is meant specially for them. Create an Attractive Call to Action The best looking direct mailers in the world won't do your organization any good if your audience doesn't know how to respond to your message. A perfect call to action will encourage your target to do something that's simple, easy, and has a clear purpose. Ideally, your call to action will appear more than once on your mailer so that it's not missed. Invest in Quality People associate cheap printed messages in their mailbox with low-quality organizations. Your audience is likely to ignore or throw away your mailer if they find the material cheap or the graphics dull, so invest in quality paper and sharp graphics with high resolution. Finding a direct mailing and printing company that uses state-of-the-art technology is crucial. Test Your Design It's a mistake to think that you can reach perfection on your first try when designing a direct mailer. That's why you should test your design on a few addresses before investing in a bigger list. The information you learn can help you avoid future mistakes and implement ideas that are highly effective. No matter what goals you have for your direct mailers, taking advantage of the experience and resources of professionals can help you create the perfect design. At Caldwell, we have graphics artists and marketing experts who are ready to share their ideas with your organization. Has your company or nonprofit organization reached a brick wall with its marketing efforts? If so, you may be able to rejuvenate your ability to connect with new customers by taking advantage of one of the most tried and tested methods in mass marketing, direct mail. By getting your message in the physical hands of your target audience, you can see results from direct mail service that you won't get from digital strategies.
Creating an Appealing Mailer The first step for your new direct mail service campaign will be to design a mailer that communicates your message in an efficient and effective manner. You can create high-quality graphics in house if you already have artists on staff, or you can produce attractive designs with help from professionals at companies like Caldwell. You'll also want to make sure that your mailer is tailored to the tastes of your specific targets. Professional direct mailing companies can help you create lists of addresses that fit the demographic model of your ideal customer. Work with Your Existing Branding Direct mailers are most powerful when they work with other marketing strategies already used by your company. When someone picks up your mailer, they should be encouraged to visit your website, sign up for your newsletter, or visit one of your social media accounts. That means you'll want all the graphics and messages on your mailers to match the style of any existing platforms you use for marketing. By connecting everything together, people are far more likely to remember your message. One of the most appealing parts of direct mail service is the ability to accurately measure how successful your campaign is. By adjusting your strategy according to the responses of your audience, you can maximize the benefits of your mailers. You may have heard recently that direct mailers can be an effective way to reinvigorate your marketing efforts, whether you run a political campaign or nonprofit organization. It's true that hiring the services of mailing companies can be a fantastic return on investment, but picking the right company can make a big difference in the overall results of your campaign.
Personal Support There is no one-size-fits-all mailing solution, so the company you work with should tailor their services to match your specific goals and expectations. That means listening to your demands, providing quick responses to questions, and fulfilling any special requests you may have. Many mailing companies may try to get you in and out as quickly as possible, but they're unlikely to be the right choice for your project. End-to-End Service You have enough important things to do at your organization, so finding mailing companies that can handle every aspect of your mailing campaign from start to finish is essential. A company like Caldwell, which has more than 80,000 square feet of space, can handle everything from your initial design to the delivery of your mailers to the USPS, giving back to you the time and energy you need. Cost-Effective Solutions There's no point in creating a mailing campaign if your return on investment isn't worth it. That's why a quality mailing company will work with you to keep costs down while using all the resources at their disposal to maximize the effect of your direct mailers. Effective targeting, experienced design, and comprehensive support all contribute to cost effectiveness. Whether you're making your final push to election day or launching a new marketing strategy, these tips can help you find the mailing companies that will help you reach your objectives. Call Caldwell today to learn more about our mailing services. If your company or organization needs to send real mail for a campaign but you don't have the resources to print, package, or send the material yourself, it may be time to take advantage of direct mail service. When you let a professional handle your printing and mailing needs, you can make sure your message gets our there while you focus on more important activities related to your organization. At Caldwell, our job is to help you fulfill all your direct mailing needs from concept to delivery.
Targeting Your Audience Direct mail service starts with a simple question, "Who do you want to send your message to?" You may already have the answer to this question, but if you don't, we can help you create a list of addresses that will be receptive to your messaging. The best audience for your mailers will depend on which goals you have for your organization. We have direct mail experts who have experience with a wide range of businesses, non profits, and political campaigns. Designing the Mailer Once you've established a goal and know who you need to reach to meet that goal, it's time to design a mailer that appeals to your target audience. If you don't already have a design, a professional direct mail service company will help you create all the graphics and text needed to communicate your message effectively. There are countless design possibilities that can engage your audience. Printing and Mailing This is the part where your project starts coming to life. With our state-of-the-art printing technology, we can create high-quality brochures, leaflets, catalogs, coupons and a whole lot more. Once we print your materials, we'll handle the entire mailing process until it gets to the post office or other courier. We'll address every piece, apply the necessary postage, and send all the materials on their way. There's no need for you to keep piles of boxes filled with printed materials in your office or warehouse. When you hire a company like Caldwell for direct mail service, you don't need to worry about any step of the process. We can tailor our services to meet your specific requirements and expectations. Call us today for more information. |