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DIRECT MAIL mARKETING & pRINTING
If you’re not getting the marketing results you expect from Internet SEO, radio ads, or television spots, it may be time to take advantage of the direct mail printing and mailing services available from a full-service company like Caldwell Letter Service. Whether you want to grow your startup business or get the attention of voters in your area, we can help you reach out to a target audience that will be receptive to your message. We’ll handle every aspect of the design, printing, and mailing of your marketing materials so that you can focus on what you do best.
The Advantages of Direct Mail Direct mail is a highly effective form of marketing because it’s real and exists in a less competitive environment. Your typical Internet user sees hundreds or thousands of PPC ads and email messages a day, and television and radio spots disappear as soon as they’re seen. Direct mail, however, may only compete with a few other pieces of mail, and recipients can keep it for as long as they want. For example, if you run a catering company, the menu you send out through the mail will be a reminder to local businesses that you’re a great option for lunch every time they’re hungry. High Quality Printing Services Whether you plan to send out postcards, newsletters, brochures, or any other type of direct mailer, producing a high quality print will be key to earning a positive reputation with your target audience. At Caldwell, we have a two color Heidelberg MOZ and a four color Shinohara offset press as well as variable data printing technology. We have the capability of printing mailing pieces that will exceed your expectations and impress your customers. Caldwell Letter Service is proud to provide comprehensive service for small and large businesses, nonprofits, and political campaigns throughout Chicago and the surrounding areas. We have experts on staff who are ready to help you get the most out of your direct mail campaign. Call us today to request a quote or get more information about direct mail printing and mailing services.
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When you want an effective yet inexpensive way to market your products or services to the local community, postcard marketing can help you reach your goals. With postcards, you can spread your message to individuals, families, or businesses who may be receptive to your organization’s mission. Postcards can be a means to an end themselves, or they can be used as an important step in lead generation. Direct mail postcard marketing is a very flexible form of advertising that can suit a wide range of purposes.
Creating Your Mailing List Before designing, printing, and mailing your postcards, you’ll need to find out where to send them. Creating a mailing list can be accomplished through information you already have in house or by buying a list from a marketing company. For example, if you’ve been running a travel agency for years, you know which groups of people use your services the most, and you can target those demographics for the best results. Startups may want to purchase a list if they’re not sure who in the area might be most receptive to their message. Text, Graphics, and Layout Postcards don’t offer a lot of space, so you have to make the most of every square inch when planning your direct mail postcard. One popular approach to design is to put a picture on one side to attract the recipients' attention while having text on the other side that provides valuable information. The key to all postcards is to have an enticing call to action. Whether that means a call to your office, a click on your website, or a visit to your store, you want that call to action to be loud and clear. Mailing and Printing If you plan to mail and print your postcards quickly and with the highest quality results, you’ll want to work with a full service direct mailing company. By working with professionals, you’ll save time, prevent clutter in your office, and take advantage of the knowledge of industry experts who know how to get results. Like any other marketing effort, you’ll want to evaluate the results of your postcards and make any necessary changes to optimize results. Planning will likely be an ongoing process. If you think that postcards are just cute little messages for grandmothers to send their grandchildren during trips across the country, it’s time to learn about the benefits a direct mail postcard campaign can have for your small business or organization. Postcards are a powerful and affordable way to market your products, services, or people, and they can be used in conjunction with websites and social media to grow your presence in the community.
The Perfect Message Postcards don’t give you the room you might need to get into the nitty-gritty details of your organization, but you can communicate your vision effectively by approaching your design in a clear and concise manner. In a world where music singles and YouTube clips rule, quick and digestible bits of information are the key to success. Before creating a design, think about the strongest attributes of your brand and how you can communicate those qualities in as few words as possible. Postcards can contain almost any piece of information you might want to send to existing or potential customers. The more personalized you make each message, the more open your recipients will be to your message. Your postcard can include:
The Affordable Mailing Campaign Postcards require the least amount of postage of any type of mailer, giving you the opportunity to create an effective marketing campaign without making a big investment. While not as cheap as email, the information on your postcards are almost guaranteed to be viewed by every recipient, unlike the messages that end up in so many spam folders. Many organizations use postcards as an entry point with a new client. If a recipient shows interest, they can request brochures, newsletters, or more detailed campaign literature. If you think postcards can help your marketing efforts and you’re not sure where to start, Caldwell can provide all the support and guidance you need. Call us today to begin work on your upcoming direct mail postcard campaign. The Internet has changed marketing and advertising in many significant ways over the past two decades, but real direct mail still remains one of the most powerful tools for reaching an audience. When combined with the comprehensive services available from direct mail providers, direct mail marketing campaigns can open up great opportunities for growth. If you’ve never ran a direct mailing campaign before, there’s no need to worry. You don’t need any experience or expertise to get the full benefits of direct mailing when you work with a company like Caldwell.
Personalized Targeting and Design Services Whether you own a small restaurant or organize a local political campaign, direct mail providers will help you find an attentive audience and a mailer design that will attract their attention. Unlike an email, website ad, or radio placement, a direct mailer is almost guaranteed to be viewed by your recipient at least once. With the correct design and layout, it can even have a repeat viewing effect. For example, a campaign leaflet using a bold font for polling location and date is likely to find a home on someone's refrigerator or notice board. Full service direct mail providers know that there is no one-size-fits-all solution for all campaigns, so they’ll help you create a design that matches your organization’s mission. Save Time on Quality Printing and Mailing After direct mail providers produce a design and create a mailing list, they’ll handle the entire printing and mailing process so that you can focus on more important business activities. At Caldwell, we have high-tech printing equipment that can produce quality mailers at reasonable prices. We even have variable data printing technology that enables us to personalize each mailer to specific targets. When someone receives a mailer that treats them as a unique individual, they will be far more likely to follow your call to action. If you have a particularly large mailing campaign, your mailers can take up a lot of valuable office space. Fortunately, direct mail providers can take care of every part of the mailing process for you so that you never have to worry about storing your prints. Caldwell will make sure each mailer is properly addressed and has the right postage before sending it off to the post office. If you have an ongoing campaign, we’ll even monitor the results of your mailers in order to make adjustments and fixes. Caldwell is always striving to be one of the premier direct mail providers for small businesses, nonprofits, political campaigns, and government organizations. Give us a call today to begin your direct mail campaign. The Internet has taken over many functions of the business world, and most things have improved as a result, but regular mail remains one of the most effective ways for businesses of all sizes to market their products and services. Email newsletters, PPC, and social media ads all have their uses, but nothing connects with a potential customer in the same tangible way as marketing mail solutions. No matter what type of marketing goal you have, there is likely a direct mail strategy that will help you reach it.
Create New Leads One of the biggest struggles for growing businesses is to find potential leads and convert them into clients. A big reason why this is such a difficult task is that grabbing someone’s attention in a modern world full of distractions is hard. Unlike the web, email, and TV, however, real mail commands people’s attention. With some exceptions, we view pieces of real mail with more importance than other forms of communication, and you can take advantage of this by creating a campaign that introduces your product, service, or cause. Connect with Old Customers In our modern and competitive business world, you can never take a client for granted. There are always new and better things on the horizon, so you have to work hard to earn someone’s loyalty. Staying connected with your existing customers is one of the best ways to show your clients you really care about their business. You can send out birthday postcards with special discounts, coupons with special offers, and loyalty rewards benefits to let customers know that you’re working hard to keep their business. Launch New Products and Services Whether your company is trying to sell a brand new innovative product or is looking to spread their services to new areas, mailers provide the perfect opportunity for grabbing people’s attention to what’s new. Customers love fresh and unique ideas the most when they think they’re part of an exclusive group. You can send out fliers, newsletters, or brochures giving customers the opportunity to take advantage of what’s new and special at your company. Even nonprofits and political campaigns can attract donors and support with marketing mail solutions that hint at exclusivity. No matter what type of marketing goal you have, direct mail can likely play an important role. Even if you run a tech-based company, marketing mail solutions can entice people to visit your website, download your phone app, or watch your video. In fact, mailers are strongest when used in conjunction with online marketing tools. Direct mail campaigns help nonprofit organizations spread their message to audiences who have the will and resources to benefit your organization in substantial ways. At Caldwell Letter Service Inc., we have a team of experienced specialists who can help you design and implement direct mail for a nonprofit campaign that improves funding and awareness for your cause. Unlike other forms of marketing and advertising, direct mailers target specific individuals, families and organizations for more effective results.
How We Approach Direct Mail for Nonprofits Direct mailing can be used to promote any or all of your fundraising and awareness efforts, and we can tailor each campaign to match your specific needs. Whether you’re trying to connect with a new base of donors or reach out to your existing supporters, we can help you create mailers that are proven to create results. We design, print, and mail postcards, flyers, newsletters, personal letters, calendars, booklets, and brochures. Our high quality mailers will let your existing and potential donors know how much you care about your cause. Your One-Stop Spot for Direct Mailers Designing, printing, and delivering the direct mailers for your campaign can seem like a daunting project, but we’re here to make the entire process as quick and simple as possible. We’re here to be your one stop shop no matter what goals you have. We can help you design a mailer that will attract your target audience, print your mailers using high-tech equipment, create a mailing list that targets a receptive audience, and send out your mailers using the most reliable and cost-effective delivery services. With the services available from Caldwell, you’ll never have to make separate visits to the designer, print shop or post office. We know that it’s crucial for nonprofits to put as much money as possible towards their cause, and we have no interest in making you spend more than you have to for your direct mailing. When you work with us, you can count on our professionals to care just as much about your mission as you do. Earning new business can be a confusing process for small companies, but direct mail marketing campaigns can be easy and effective no matter what your industry is. The simple steps of your campaign will include picking your target audience, choosing and designing a mailer, and then printing and delivering the results. By taking advantage of the experience and knowledge of a professional each step of the way, you’ll have the best chance of reaching your marketing goals.
Understand and Target Your Customers Whether you sell unique craft items or valuable home services, there are likely to be specific demographics most likely to buy what you’re selling. If you have existing customers, you can study them to find out who those people are. If you’re just starting out, professionals at a direct mail marketing service company like Caldwell can help you pick a target audience that’s most likely to respond to your campaign based on previous client information. Pick and Create Your Mailer There are a lot of different types of mailers available, but you should choose a layout that matches your company’s unique style and vision. Maybe you’re launching a new product and want to show it off? A full page flyer with enticing descriptions and colorful pictures could be perfect. If you’re offering a limited discount, a short postcard that gets to the point can get people visiting your shop. Match your mailer with your company’s colors for consistent branding. Printing and Delivery Having a design and target audience isn’t much good if you can’t print and deliver your mailers. The most cost-effective way to get your campaign to your target audience is to take advantage of the resources of a full direct mail marketing service like Caldwell. We have high-tech printers for creating high-resolution quality prints, and we have the equipment and tools to send out a large amount of mailers at the most affordable rate. We can make your unique direct mail marketing campaign a success. Marketing your products and services in ways that won’t turn away your target audience can seem like a challenging task. On one side, you need to be aggressive enough to provoke customers to action without making them feel uncomfortable. On the other side, you want your brand to be engaging in a way that makes customers feel part of something special. This is a delicate balancing act that requires the right methods and practices to succeed, and direct marketing can be one of the most effective path to success.
Why Direct Marketing Matters When it comes to advertising your products and services in a way that’s not annoying, direct marketing can help you reach a wide range of goals. Technology, like TV and the Internet, has made advertising to big groups of people a lot easier, but ads targeted at big parts of the population tend to be annoying to many demographics, wasting a lot of money. Direct mailers, on the other hand, target people you know are prone to purchasing your products or services, meaning you have a much bigger chance of not annoying your audience and creating sales. By avoiding spending money on advertising to people who may never want or need your business, you can focus your time and money on groups that have the biggest impact on your sales. Avoiding the Junk Mail Pile With a direct mailing campaign, you still have the potential to annoy your audience if you don’t design and print the right mailer. After all, we all get things in the mail we immediately throw away because we consider it junk. Whether you decide to send out a brochure, postcard, flyer, or pamphlet, using enticing colors, precise language, and a professional layout will be crucial. Bullet lists, bold letters, and colorful graphics are all good ways to grab the attention of the reader. Your mailer should also be printed on a high quality surface using a high-tech printer that has a good resolution. If you’re not sure what direction to go in your direct marketing campaign, Caldwell can help. Direct marketing helps all types of businesses engage with new and returning customers, but no direct marketing campaign can be effective without the right mailing list. Due to the costs involved with direct mailers, blanketing your state, city, or even neighborhood with mailers is most likely not effective. By targeting your advertising to people who are most likely to have a positive response, you can get a great return on your marketing investment. The key to creating highly effective direct marketing mailing lists is to know your customers.
Creating Your Own List: If you’re part of an established business that already has a client base, you can get a ton of valuable information from those existing relationships. Let’s say you sell IT services to local business, and most of your clients have between 10-50 employees. By targeting other small businesses in the area of similar size, you’re likely to find clients who can benefit significantly from your help. At the same time, you’ll want to avoid businesses not within your niche that might ignore the services you have to offer. You can also target firms based on their place in the North American Industry Classification System. Third Party Mailing Lists: Direct mailing companies like Caldwell have helped a wide range of businesses of all sizes in creating direct marketing mailing lists to meet their needs. Industry professionals have learned what makes lists work, and they can share this knowledge with you. This can be an especially valuable service if your company is just starting out and doesn’t have an existing list of clients. Caldwell can start you out with a list of highly valuable targets. You can then tweak that list to fit your niche as you figure out who your best customers in the community are. A direct mail postcard marketing campaign targeting previous or potential customers can improve your sales. Here are 10 ideas that may give you the inspiration you need to create a successful campaign:
1. Introductory postcards are perfect for new businesses who want to make their presence known. The introduction should very clearly state who, what, and where you are. 2. Coupon postcards can get potential customers walking through your door when they otherwise wouldn’t. If your target is a previous customer, you can use their history to create the perfect discount. 3. Happy birthday direct mail postcard marketing can show your previous customers that they’re valuable to your organization. They can include discounts, appointment reminders, or other unique information. 4. Weird postcards can grab the attention of people sifting through their mail in ways straight-up advertisements can’t. Let your creative and innovative side loose. 5. The Superhero postcard approach is popular because it’s effective. You can attract a lot of clients with a simple message that says, “We’re here to rescue you during this difficult time.” 6. A high quality photograph of your product, employees, or project results can help your brand stand out. Include simple contact information on the other side. 7. Testimonial postcards can prove that your company delivers results. This is especially valuable if your company works on large projects that require big investments. 8. Personalized postcards are far more likely to get an initial response from your targets than generic ones. Make your message look like it’s coming from a friend. 9. Announcing a special event or sale is the perfect opportunity for a postcard. Include the date, location, and special details to get the maximum effect. 10. Test your ideas and adapt them. You’ll create the perfect postcard after finding out what does and doesn’t work. |